Behind the Scenes with FetchEdge

 FetchEdge a Nashville-based online fashion magazine will host their very first "One Day Pop Up Shop" on September 10, 2011 from 12-8pm at 300 S. Main Street Downtown Memphis, TN. In an effort to promote their up coming collaboration event with up and coming designers and artist, they decided to shoot a commercial with the film company ACIP Productions ( Cameron Mitchell, Patrick Churvis, Alex Payton, Ian Gray.)

Stylist Clarence Simpson along with ACIP Productions were the creative directors of this project, coming up with the concept of the video. Stylists Jenil Askew and Whitney Michelle styled model Courtney Clark, while Clarence Simpson styled Shiloh Giun. All participants in the project stylist, models, film crew are all University of Memphis students.

The videos can be seen here or at the bottom of this post. Enjoy!

Models: Shiloh Guin & Courtney Clark

Stylists:

Jenil Askew 

Whitney Michelle

Clarence Simpson

Film Crew:

Cameron Mitchell

 Patrick Churvis

 Alex Payton

 Ian Gray

Photographer:

Aaron Turner

 Whitney Michelle and Jenil Askew style model Courtney Clark, and Clarence Simpson styles model Shiloh Guin in between scenes of the video shoot.

 Clarence Simpson styles model Shiloh Guin in between scenes of the video shoot.

 Styled by Jenil Askew and Whitney Michelle

Styled by Jenil Askew and Whitney Michelle

Styled by Clarence Simpson